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Thanatos is Greek for death.
Kentucky Fried Chicken
A fast food restaurant chain that specializes in fried chicken, known worldwide under the acronym KFC and famous for its Secret Recipe of 11 herbs and spices.
Brand Message
The core value proposition communicated by the brand that defines what it stands for, its values, and the unique benefit it provides.
Product Attributes
The characteristics, features, and properties that define a product and distinguish it from others in the market.
Rebranding
A marketing strategy in which a new name, term, symbol, design, or combination thereof is developed for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, and competitors.
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