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Molly and Mark equally contributed to a project at work, yet Molly took all the credit for the success of their project. Briefly describe how each of the five different perspectives of social psychology would explain Molly's behaviour.
Private Branding
A marketing strategy where products are manufactured by one company but branded and sold under another company's brand.
Mixed Branding
A marketing strategy where a company markets products under its brand name alongside those of other brands, potentially appealing to diverse customer segments.
Subbranding
The strategy of creating a secondary brand within the main brand to cater to a different segment or market needs without sacrificing the parent brand's identity.
Multibranding
A marketing strategy in which a company offers multiple brands within the same product category, each with a unique identity to target different market segments.
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