Define Self-Discrepancy Theory

question 65

Essay

Define self-discrepancy theory. Explain how self-awareness impacts one's behaviour when the ideal self does not match the actual self.

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Definitions:

Stimulus-response Model

A concept in psychology and marketing that describes how individuals respond to stimuli (external inputs) with predetermined reactions, useful in understanding consumer behavior.

Buyer Behavior

The study of how individuals make purchasing decisions and the factors influencing their choice of products or services.

Consumer Trends

Patterns or preferences in consumer behavior that indicate the direction in which the demand for products or services is moving.

SELL Sequence

A sales technique that involves showing the feature, explaining the advantage, leading to the benefit, and letting the customer see themselves using the product.