Suppose You Wanted to Make People's Attitudes Towards a New

question 37

Essay

Suppose you wanted to make people's attitudes towards a new product more favourable. Using the mere exposure effect, describe what you could do to increase people's liking of the product. How could this backfire on you?

Analyze the effectiveness of targeting multiple audiences within a single PR campaign.

Describe the complexities and measurable aspects of motivational objectives in PR campaigns.

Identify key factors contributing to the success of CSR initiatives, using specific examples such as the "Food Lion Feeds" program.

Explain how CSR initiatives can boost talent recruitment within companies.

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