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Provide the Definition of an Attitude and Describe the Three

question 55

Essay

Provide the definition of an attitude and describe the three major components an attitude.


Definitions:

Brand's Myth

is the set of stories or beliefs associated with a brand that shapes its identity and emotional appeal to consumers.

Subcultures

Groups within a larger culture that distinguish themselves through distinct beliefs, values, or interests.

Subcultural Insiders

Individuals who are deeply integrated and influential within a specific subculture, often driving trends and norms within it.

Litmus Tests

Simple tests or criteria used to make a quick determination or evaluation of something's quality or condition.

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