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Cooper and Fazio proposed a modification to cognitive dissonance theory.Name and describe the four steps that they argue are involved in the arousal and reduction of cognitive dissonance?
Effective Capacity
The maximum output rate or service capacity an operation, process, or facility can be expected to achieve under normal conditions.
Design Capacity
The maximum output or performance level that a facility or product is engineered to achieve under ideal conditions.
Capacity Alternatives
Various options available to a business for adjusting its capacity to meet changes in demand.
Market Acceptance
The degree to which a new product, service, or innovation is embraced by potential customers or end-users in the marketplace.
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