Compared with an Attitude Formed Through the Peripheral Route, an Attitude

question 74

Multiple Choice

Compared with an attitude formed through the peripheral route, an attitude formed through the central route will:

• A) be more likely to produce a negative outcome.
• B) remain more resistant to persuasion.
• C) exert no impact on cognition and behaviour.
• D) be influenced only by external cues.

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Definitions:

Purchase More

The action of buying an increased quantity of goods or services than previously acquired.

Marginal Utility

The additional contentment a customer derives by consuming one more unit of a product or service.

Demand

The desire and ability of consumers to purchase goods and services at various price levels.

Budget Line

A budget line represents the combination of goods and services that a consumer can purchase given their income and the prices of those goods and services.