How Can an Advertiser Increase the Persuasiveness of a Message

question 92

Multiple Choice

How can an advertiser increase the persuasiveness of a message?

• A) Use a source that shares similarities to the target audience
• B) Use an attractive source
• C) Use a source that is perceived to have credibility
• D) Use a source that shares similarities to the target audience, use an attractive source, and use a source that is perceived to have credibility

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Definitions:

Anal Retentive

A psychoanalytic concept suggesting that individuals fixated at the anal stage of development demonstrate traits such as meticulousness, stubbornness, and a need for control.

DSM-5

stands for Diagnostic and Statistical Manual of Mental Disorders, 5th Edition, a handbook used by healthcare professionals as the authoritative guide to diagnose mental disorders.

Personality Disorder

A type of mental disorder characterized by enduring maladaptive patterns of behavior, cognition, and inner experience, exhibited across many contexts and deviating significantly from those accepted by the individual's culture.

Intelligence

The ability to learn, understand, and apply knowledge, solve problems, and adapt to new situations.