Describe Psychological Reactance and Provide a Real-World Example

question 29

Essay

Describe psychological reactance and provide a real-world example. Based on the notion of psychological reactance, why would public health officials have to be careful about the wording of health messages?

---

Definitions:

Marginal External Cost

The cost resulting from producing one additional unit of a good that is incurred by someone other than the producer.

Fixed Proportions Technology

Fixed proportions technology is a production process where inputs must be used in strict, fixed ratios to produce outputs, with no possibility of substitution between inputs.

Pollution

The presence of substances in the environment that are harmful to human health, natural ecosystems, or the climate.

Output

The total amount of products or services produced by a company, industry, or economy.