How Can an Advertiser Increase the Persuasiveness of a Message

question 92

Multiple Choice

How can an advertiser increase the persuasiveness of a message?

• A) Use a source that shares similarities to the target audience
• B) Use an attractive source
• C) Use a source that is perceived to have credibility
• D) Use a source that shares similarities to the target audience, use an attractive source, and use a source that is perceived to have credibility

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Definitions:

Detachment

The emotional state of being impartial or aloof from others, often considered a mechanism to avoid distress or disappointment.

Ambivalence

The simultaneous presence of conflicting emotions, attitudes, or thoughts towards a person, object, or situation.

Protest

An expression or declaration of objection, disapproval, or dissent, often in a public context.

Despair

A profound feeling of hopelessness, dejection, and loss of interest or pleasure in activities, often impeding normal functioning.