A Fear-Based Appeal Would Be Most UNSUCCESSFUL When

question 22

Multiple Choice

A fear-based appeal would be most UNSUCCESSFUL when:

• A) people are so afraid of the message that they feel too hopeless to act.
• B) the appeal puts the audience on the defensive.
• C) they attempt to prevent a negative outcome.
• D) either people are so afraid of the message that they feel too hopeless to act or when the appeal puts the audience on the defensive.

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Definitions:

Board of Directors

A group of individuals elected to represent shareholders and make major decisions and oversee the management of a corporation.

Declared

An explicit, often formal announcement of a particular status or condition.

Short-form Merger

A merger between a parent company and its subsidiary where the parent absorbs the subsidiary without the need for approval by the shareholders of the subsidiary.

Subsidiary

A company that is completely or majority-owned by another company, known as the parent company.