Individuals with Low Need for Cognition Are More Likely to Be

question 85

Multiple Choice

Individuals with low need for cognition are more likely to be persuaded by ___________ rather than by____________.

• A) the quality of the message; peripheral route cues
• B) peripheral route cues; the quality of the message
• C) the gender of the source; peripheral route cues
• D) the credibility of the source; peripheral route cues

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Definitions:

Creativity-Relevant Skills

Skills that enhance an individual’s capacity to produce work that is both novel and appropriate, such as divergent thinking and openness to experience.

Tolerance for Ambiguity

The degree to which an individual is comfortable with uncertainty, unpredictability, conflicting directions, and multiple demands.

Idea Champion

An individual within an organization who passionately supports, promotes, and believes in the potential of an idea or project, often encouraging its adoption and implementation.

Intrapreneur

An employee within a company who promotes innovative product development and marketing by leveraging entrepreneurial skills.