You Are Up Late One Evening Watching an Infomercial Which

question 24

Multiple Choice

You are up late one evening watching an infomercial which is advertising a new 'miracle' cleaning product.If you call tonight you can get extra bottles of the product at a cheaper price,but the deal supposedly only lasts for the next 20 minutes.Which strategy is being employed to persuade you to buy the cleaning product?

• A) The liking "weapon" of influence.
• B) The authority "weapon" of influence.
• C) The commitment and consistency "weapon" of influence.
• D) The scarcity "weapon" of influence.

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Definitions:

Branded Content Marketing

A marketing strategy that involves creating content that is directly linked or associated with a brand, allowing for storytelling around the brand or its values.

Unethical Practices

Behaviors or actions within a professional or organizational context that are morally wrong, either legally or according to the profession’s guidelines and principles.

Experiential Retail

A retail strategy that focuses on creating immersive shopping experiences for customers, often through interactive and sensory involvement within the store environment.

Retailer

A business or person that sells goods to consumers, acting as a final link in the distribution chain between manufacturers and end-users.