You See an Advertisement for a New IPod Which Claims

question 17

Multiple Choice

You see an advertisement for a new iPod which claims, "Buy now! Limited Supply." You decide to buy it because you want to be sure to have the latest iPod model before it sells out. This example illustrates:

• A) the reciprocity principle.
• B) the scarcity principle.
• C) the commitment or consistency principle.
• D) the friendship or liking principle.

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Definitions:

Behavioural Experiments

Techniques used in cognitive-behavioral therapy to test the beliefs of clients against reality and help reshape their cognitions through direct experience.

Antidepressant Properties

Characteristics of substances that can alleviate symptoms of depression by balancing chemicals in the brain.

Medication

Substances used to treat and manage illnesses, alleviate symptoms, or modify chemical processes in the body for therapeutic purposes.

Tuberculosis

Tuberculosis is a contagious bacterial infection that primarily affects the lungs but can spread to other parts of the body.