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Compare and Contrast Injunctive and Descriptive Norms

question 32

Essay

Compare and contrast injunctive and descriptive norms.Elaborate on why Robert Cialdini argued that public service announcements should focus more on injunctive norms than on descriptive norms.Provide research evidence to support his viewpoint.


Definitions:

Meta-Analysis

A statistical technique that combines the results of multiple scientific studies to derive a more precise estimate of the effect of an intervention or the strength of a relationship.

Predictive Value

The ability of a test or measure to accurately forecast the presence or outcome of a condition or disease.

Transtheoretical Model

A model of behavior change that assesses an individual's readiness to act on a new healthier behavior and provides strategies to guide the individual through the stages of change to Action and Maintenance.

Precontemplation Stage

The initial stage in the stages of change model where individuals are not yet considering a change in behavior.

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