STL Began as a Manufacturer and Retailer of Customized Apparel

question 60

Essay

STL began as a manufacturer and retailer of customized apparel and accessories. Customers could choose their specifications online, and STL would produce and deliver the products to customers' homes. Initially, its market was limited to the U.S., but the company has begun to receive enquiries from overseas customers from many other countries. However, STL does not have the financial resources or the confidence to set up operations in other countries. Which methods could the CEO use to meet this overseas demand, taking into account the company's weaknesses?

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Definitions:

Explicit Request

A direct and clear demand or appeal for something.

Deindividuation

The lessening of personal identity, self-restraint, and the sense of personal responsibility that can occur within a group.

Foot-In-The-Door Effect

A persuasive technique whereby agreeing to a small request increases the likelihood of agreeing to a second, larger request.

Polarization Phenomenon

The process where a group or individual's opinion becomes more extreme after discussion within the group, leading to more significant division.