A Firm's ________ Refer(s) to What It Exists to Do

question 7

Multiple Choice

A firm's ________ refer(s) to what it exists to do, given a particular group of customers and customer needs.

• A) operational plan
• B) unique selling proposition
• C) organizational purpose
• D) long-term goal
• E) vision statement

---

Definitions:

Autobiographical Memory

A type of memory system consisting of episodes recollected from an individual's life, based on a combination of episodic (personal experiences) and semantic (facts and concepts) memory.

First Date

An initial social meeting between two individuals, often with romantic intentions, to assess mutual compatibility.

College

An educational institution offering undergraduate degrees and, in some cases, master's degrees, focused on a broad spectrum of academic disciplines.

Monthly Memory Tests

Periodic assessments conducted every month to evaluate an individual's memory retention and recall abilities.