Examlex
Describe the steps in the planning process.
Reinforcement Theory
Theory that suggests that audiences seek messages in the media that reinforce their existing attitudes and beliefs and are thus not influenced by challenging or contradictory information.
Agenda-Setting Theory
Theory that the media can set the public agenda by selecting certain news stories and excluding others, thus influencing what audiences think about.
Two-Step Flow Model
Theory on media effects that suggests audiences get information through opinion leaders who influence their attitudes and beliefs, rather than through direct, firsthand sources.
Textual Poaching
A term from media studies referring to how audiences creatively appropriate and give new meanings to media texts, often subverting original intentions.
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