Which of the Following Is True About the GE Multifactor

question 95

Multiple Choice

Which of the following is true about The GE Multifactor Portfolio Matrix?

• A) Businesses falling in the cells that form a diagonal from lower left to upper right in the matrix are strong businesses that should be invested in regularly.
• B) Businesses in the cells below and to the right of the diagonal are medium-strength businesses that should be invested in only selectively.
• C) The GE Multifactor Portfolio Matrix does not consider factors such as various types of risk associated with product development.
• D) In the matrix, businesses above and to the left of the diagonal are the weakest and serious candidates for divesture.
• E) This tool helps managers develop organizational strategy that is based primarily on market attractiveness and business strengths.

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Definitions:

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