Product Strategy Is an Operational Plan of Action Outlining Which

question 36

True/False

Product strategy is an operational plan of action outlining which goods and services an organization will produce and market.

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Definitions:

Diversification Strategy

A growth strategy whereby a firm introduces a new product or service to a market segment that it does not currently serve.

Market Penetration

The extent to which a product or service is recognized and purchased by customers in a particular market.

Marketing Mix

The strategic set of actions that a company uses to promote its brand or product in the market, involving variations of product, price, promotion, and place strategies.

Marketplace

Any venue, physical or digital, where goods, services, or information are exchanged between buyers and sellers.