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According to Drucker,management Should Set Objectives That Indicate the Company's

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According to Drucker,management should set objectives that indicate the company's responsibilities to its customers and society but should not specify the extent to which the company intends to live up to these responsibilities.


Definitions:

Strategic Fit

The degree to which an organization's strategies align with its external environment and its internal resources and capabilities.

Mission Statement

A concise affirmation of the firm’s long-term purpose.

Targeting Process

The method of identifying and reaching specific groups within a market based on shared characteristics or needs.

Target Market

A target market is a specific group of consumers at whom a company aims its products and services, defined by various demographics such as age, gender, income level, and personal interests.

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