Dun's Burgers Has Decided to Open Takeaway Counters Across the City

question 21

Multiple Choice

Dun's Burgers has decided to open takeaway counters across the city that will be open until 11 p.m. to cater to people who return late from work. This turns out to be an excellent strategy as Dun's becomes a hot favorite with the people who work late shifts. This is an example of ________.

• A) differentiation strategy
• B) technology enhancement strategy
• C) cost leadership strategy
• D) divestiture strategy
• E) focus strategy

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Definitions:

Item Fill Rate

A metric that measures the percentage of the total number of items on the order that the firm shipped on time.

On-time

The act of completing a task or delivering a service at the specified or agreed-upon time.

Web-based Technologies

Technologies that are accessed over the internet using web browsers, enabling users to interact with online content and services.

Social Media Platforms

Web-based technologies that enable a company to build and manage social media solutions and services.