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The Last Step of the Strategic Management Process,consisting of Monitoring

question 83

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The last step of the strategic management process,consisting of monitoring and evaluating the strategic management process as a whole,is ________.


Definitions:

Public Relations

The practice of managing and disseminating information from an organization to the public to influence their perceptions.

Mass Selling

A marketing strategy that targets a large, general audience through widespread advertising and promotional techniques, contrary to personalized selling.

Personal Selling

A direct marketing approach where sales representatives engage with potential customers to sell products or services.

Public Relations

A process of strategic communication aimed at developing beneficial relationships between organizations and their stakeholders.

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