Examlex
Explain the concept of span of management,and discuss the factors that influence the appropriateness of the size of an individual's span of management.
Category Extension
The practice of expanding a brand or product line into new categories or markets, leveraging existing brand equity to introduce new offerings.
Co-branding
A partnership between two or more brands to create a product or service that leverages the strength of each brand's identity.
Line Extension
A strategy where a company expands its existing product line into new variations or flavors to meet different customer needs or to capture a wider market.
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