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What Is Productivity and How Is It Important to Organizations

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What is productivity and how is it important to organizations?


Definitions:

AIDA Model

A marketing framework that stands for Attention, Interest, Desire, and Action, used to guide the process of advertising or selling a product or service.

Communication Stages

The phases through which communication passes, including initiation, development, maintenance, and conclusion.

Attention

The cognitive process of selectively concentrating on one aspect of the environment while ignoring other things.

Interest

The cost of borrowing money, typically expressed as a percentage of the amount borrowed, or the attention and curiosity about a topic.

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