Why Is It, in the Study by Cialdini and His

question 11

Multiple Choice

Why is it, in the study by Cialdini and his colleagues (1990) , that a single piece of trash is more effective at reducing litter than a perfectly clean landscape?

• A) It signifies the injunctive norm of not littering.
• B) It is a huge eyesore that prompts people to pick up after themselves and others.
• C) It sticks out in a clean area and reminds others not to be careless.
• D) It creates a descriptive norm of some allowable litter.

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Definitions:

Free Association

A psychoanalytic technique involving saying whatever comes into your head.

Psychotherapist

A trained professional who employs psychological methods and strategies to help individuals cope with mental health issues, emotional problems, and life challenges.

Appointment

A prearranged meeting or arrangement to see someone at a specific time and place.

Topographical Model

Sigmund Freud’s model of the mind that highlights the conflict between the pleasure principle and the reality principle.