Nanami and April Were Playing in the Den When April's

question 163

Multiple Choice

Nanami and April were playing in the den when April's mother entered the room and scolded them for making a mess. Nanami decided then and there that April's mother was a grouch. Nanami's inference is an example of __________.

• A) the fundamental attribution error
• B) availability
• C) automatic thinking
• D) a self-fulfilling prophecy

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Definitions:

Positioning Research

A marketing strategy that involves identifying a market niche for a brand, product, or service using market research and analysis.

Competitors

Entities that compete within the same market, offering similar products or services to the same target audience.

Firm Capabilities

The unique abilities and resources a company possesses that enable it to achieve competitive advantage and perform effectively in the market.

Brand Identity

The collection of all elements that a company creates to portray the right image to its consumer, including visuals, messaging, and values that differentiate it from competitors.