Last Weekend, Paula Smiled Politely While Lance Talked to Her

question 76

Multiple Choice

Last weekend, Paula smiled politely while Lance talked to her for several hours.Wow, thinks Lance to himself, she was so nice; Paula must really like me-she was so friendly! Lance's interpretation of Paula's behavior is an example of

• A) a direct persuasion attempt.
• B) an indirect persuasion attempt.
• C) explicit values.
• D) construals.

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Definitions:

After-Tax Discount

The reduced value of a cash flow or series of cash flows after accounting for the impact of income tax.

Straight-Line Depreciation

is a method of allocating the cost of a tangible asset over its useful life in equal annual amounts.

Incremental Sales

The additional revenue generated from a specific business action or decision.

Cash Operating Expenses

Expenditures that a company makes in cash for the day-to-day running of its business.