Christopher Is Considering Breaking Up with His High-School Sweetheart

question 201

Multiple Choice

Christopher is considering breaking up with his high-school sweetheart.He spends many hours weighing the benefits and drawbacks, he asks his friends for advice, and he thinks about it further before coming to his decision.In this case, Christopher is using

• A) automatic thinking.
• B) the representativeness heuristic.
• C) controlled thinking.
• D) self-fulfilling prophecies.

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Definitions:

Users

Individuals or entities that utilize products or services for their intended purpose or benefit.

Consume

The act of using up a product or service, often involving the purchase of goods for personal use.

Buying Center

A group of individuals within an organization who are involved in making a purchasing decision.

Deciders

Individuals or groups within an organization responsible for making final purchasing or policy decisions.