The Available Heuristic Is Used When Making Judgments About

question 232

Multiple Choice

The available heuristic is used when making judgments about

• A)ourselves.
• B)other people.
• C)both other people and ourselves.
• D)none of these

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Definitions:

Franchising

A business practice in which a company allows another operator to trade under its brand in return for a fee or license.

Parent Company

A corporation that owns enough voting stock in another firm to control management and operations by influencing or electing its board of directors.

Contractual Arrangement

An agreement between entities to do or not do specific things, legally binding and enforceable.

Forward Integration

A business strategy where a company gains ownership or increased control over its distributors or retailers.