James Has a Goal of Being Able to Run a Marathon

question 44

Multiple Choice

James has a goal of being able to run a marathon by next year.When he sees a woman dart out of a store and start running, he immediately thinks, "Oh, she must be a runner, too!" rather than, "She's a shoplifter trying to get away." Which of the following is the best explanation for why one schema was accessible rather than another?

• A) chronic accessibility due to past experience
• B) a current goal
• C) base-rate information
• D) applicability of priming

Gain knowledge on low-calorie product positioning and its target market identification.

Understand the basic functions and concepts of marketing.

Recognize the importance of buying behavior in both consumer and organizational contexts.

Comprehend the role of marketing in creating value and satisfying customer needs.

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Definitions:

800-Pound Gorilla

A metaphor used to describe a dominant player or entity in an industry or area which has the power to influence the entire market or environment.

Commercialization

The process of transforming goods, services, or ideas into commodities for the purpose of selling them in a market.

Leisure

Leisure refers to free time not taken up by obligations, allowing individuals to engage in activities of their choice for enjoyment or relaxation.

Hike

A long walk, usually in nature or countryside, undertaken for exercise, recreation, or pleasure.