Examlex
In a study described in the textbook, participants memorized either the word reckless or the word adventurous before reading an ambiguous passage about Donald in which he was described as engaging in a number of recreational activities (e.g., driving in a demolition derby, white-water rafting) in which he had risked injury and even death.This method was used to study the concept of
Personalization
The process of tailoring products, services, or experiences to meet the individual preferences or needs of customers, often using data and analytics to enhance personal relevance.
Multichannel Marketing
The blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online. Sometimes called omnichannel marketing.
Choiceboards
Interactive, online systems that allow individual customers to design their own products by choosing from a variety of features, components, and services.
Individuality
The quality or character that distinguishes one person or thing from others; uniqueness or distinctiveness.
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