If the Research on Priming and Metaphors Is Correct, What

question 139

Multiple Choice

If the research on priming and metaphors is correct, what should your organization do if it wants to raise money for its service project?

• A) make sure there are lights on the table where volunteers sit to raise money
• B) make sure volunteers offer candy at the table where they sit to raise money
• C) make sure there are pleasant smells around the table where volunteers sit to raise money
• D) make sure there is loud music at the table where the volunteers sit to raise money

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Definitions:

Unconscious Factors

Unconscious factors are elements underlying human behavior and thought processes that are not readily available to conscious awareness.

Case Study Method

A research strategy that involves the intensive examination of an individual or group to explore the causes of underlying principles or phenomena.

Behaviorism

The school of psychology that views observable, measurable behavior as the appropriate subject matter for psychology and emphasizes the key role of environment as a determinant of behavior.

John B. Watson

An American psychologist who established the psychological theory of behaviorism, emphasizing the study of observable behavior.