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If you use the Internet, you are probably familiar with emoticons: facial expressions displayed using a combination of typographic figures,e.g., :-) for a smile. Asian countries have their own set of emoticons; in these (which are viewed without having to turn one's head) , there are different smiling facial figures for a man smiling (^_^) and a woman smiling (^ . ^) , since in Japan, women are not supposed to exhibit a wide, uninhibited smile. This difference between the men's and women's emoticons in Japan is due to a(n)
Trialability
A characteristic of a product or service that allows potential consumers to experiment with it on a limited basis before making a purchase decision.
Free Sample
A promotional tactic in marketing where customers are given a portion of a product at no cost to stimulate trial or increase awareness.
Snob Effect
The phenomenon where the demand for a certain good increases as the perceived exclusivity or status associated with the good increases, appealing to consumers desiring social distinction.
Inverse Demand Principle
A concept in economics where the quantity demanded decreases as the price increases, illustrating the negative relationship between price and demand.
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