Examlex
When do individuals in collectivist cultures make dispositional (internal) attributions?
Active Audience
The concept that media consumers do not passively accept content but actively interpret and integrate it according to their own cultural backgrounds and experiences.
Decoding
The process of interpreting or making sense of a message or information received.
Interpretive Strategies
The ideas and frameworks that audience members bring to bear on a particular media text to understand its meaning.
Morrissey
An English singer, songwriter, and author, known for his distinctive voice and as the frontman of the alternative rock band The Smiths in the 1980s.
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