Miguel Recaptures the Freedom of His Youth When He Test-Drives

question 152

Multiple Choice

Miguel recaptures the freedom of his youth when he test-drives the new Volkswagen "Bug." He feels twenty-five years younger, and remembers cruising the beaches of California in his old 1970 Bug when he was in college.He decides to purchase that new VW model.Miguel's positive attitude toward the car is primarily driven by

• A) a cognitive component.
• B) an affective component.
• C) operant conditioning.
• D) classical conditioning.

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Definitions:

Profit Rate

The ratio of net profits to total revenues of a business, indicating its efficiency at generating profit.

Inventory

The total amount of goods and raw materials held by a business to facilitate production or meet customer demand.

Invest

The action of designating assets, typically capital, in hopes of generating financial gains.

Profit Rate

The ratio of profits generated to the amount of capital or resources invested, indicating the efficiency of an investment or business operation.