The Best Evidence That Advertisements Do Work to Change Attitudes

question 78

Multiple Choice

The best evidence that advertisements do work to change attitudes and behaviors comes from

• A) people's reports of the influence ads have had on their purchasing.
• B) controlled laboratory experiments.
• C) split cable market tests.
• D) surveys of marketing executives.

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Definitions:

Identity

The qualities, beliefs, personality, looks, and/or expressions that make a person or group distinct from others.

Psychosocial Development

Change with age in the psychological processes of interpersonal understanding, skills, and values that affect an individual’s capacity for interpersonal relationships, including friendships.

Vocational Identity

An individual's self-concept related to their occupations and careers, reflecting their goals, values, and interests in the work sphere.

Working Class Family

A family belonging to the socioeconomic group that traditionally performs manual labor and is paid wages.