The Three Parts That Form Our Evaluations of Attitude Objects

question 98

Multiple Choice

The three parts that form our evaluations of attitude objects are

• A) affective, cognitive, and evaluative.
• B) cognitive, behavioral, and evaluative.
• C) affective, behavioral, and cognitive.
• D) affective, behavioral, and evaluative.

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Definitions:

Project's Liquidity

The ease with which a project's assets can be converted into cash without significant loss of value.

Discount Rate

The discount rate employed to ascertain the present worth of forthcoming cash flows in an analysis of discounted cash flow.

NPV

Net Present Value; the calculation of the present value of cash inflows minus the present value of cash outflows over a period.

Cash Flows

The movement of money into and out of a business, representing its operating, investing, and financing activities.