The Yale Attitude Change Approach Focused on a Number of Factors

question 48

Multiple Choice

The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message.Which of the following best exemplifies source variables as one of those factors?

• A) high- versus low-quality argument
• B) one-sided versus two-sided messages
• C) long versus short appeals
• D) expert versus novice speakers

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Definitions:

Financial Policies

Refer to the guidelines and rules that organizations or governments put in place to manage their income, expenses, and overall financial health.

Implement the Intervention

The process of putting into action a plan or program designed to bring about a specific outcome.

Process Evaluation

This refers to the systematic collection of information about a program or project to understand how it is operating and to assess whether it is achieving its goals.

Impact Evaluation

Impact evaluation assesses the changes that can be attributed to a particular intervention, including what outcomes would have happened in the absence of the intervention. It focuses on the causality between actions and outcomes.