All of the Following EXCEPT the ________ Are Examples of Peripheral

question 216

Multiple Choice

All of the following EXCEPT the ________ are examples of peripheral cues that might influence people taking the peripheral route to persuasion.

• A) length of a persuasive message
• B) strength of a persuasive argument
• C) credibility of the presenter of the message
• D) attractiveness of the speaker

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Definitions:

Interval Data

Data measured along a scale, in which each point is placed at a specific distance from a reference point, allowing for meaningful comparisons between data points.

Nominal Data

Data categorized into discrete groups or categories that cannot be ordered or ranked with respect to one another.

Ordinal Data

Ordinal data is a type of categorical data with a set order or scale to the possible values, but without a consistent difference between each value.

Quantitative Data

This refers to numerical data that can be measured and quantified, representing quantities, amounts, or levels.