Imagine That You Are Trying to Promote a New Type

question 158

Multiple Choice

Imagine that you are trying to promote a new type of low-fat snack food to a group of people in the grocery store.You know that these people are paying attention and are motivated to process your message.What type of persuasive communication would you deliver?

• A) a message with several high-quality arguments
• B) a message that appeals to their feelings
• C) a message given by a very attractive speaker
• D) a balanced message containing both high-quality and low-quality arguments

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Definitions:

Capital Formation

The process of building up the capital stock of a country through investing in productive plants and equipment.

Rate of Savings

The proportion of disposable income that is saved rather than spent on goods and services.

Hours Worked

The total number of hours spent by employees performing tasks as part of their employment.

Decreased

Decreased indicates a reduction in size, quantity, quality, or intensity of a specific variable or condition.