According to Your Textbook, One Reason Why Many Ads Try

question 184

Multiple Choice

According to your textbook, one reason why many ads try to play on our emotions is that

• A) techniques that play to our emotions also tend to grab our attention.
• B) everyone has a schema for emotions, but not everyone has a schema for the products advertised.
• C) emotions are always more memorable than other kinds of information.
• D) emotions help us fill in the blanks about the product in the short time interval of the ad.

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Definitions:

Conflict

A situation or process resulting from the perceived or actual opposition of needs, values, and interests between people.

Individual

A single human being distinct from a group, class, or family.

Manifest Conflict

Open and observable conflicts or disagreements between individuals or groups within an organization.

Antecedents

Refers to events or conditions that precede and influence the occurrence of certain behaviors or outcomes.