Public Service Ads Often Try to Raise Fear in an Audience

question 161

Multiple Choice

Public service ads often try to raise fear in an audience to induce people to change unhealthy behaviors. If fear appeals are used, it is crucial to provide the audience with __________ to increase the likelihood of behavior change.

• A) as much fear-evoking information as possible
• B) specific recommendations for how to reduce the unhealthy behaviors
• C) statistics about the number of people who will die from performing the behaviors
• D) specific information about the consequences of continuing the unhealthy behaviors

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Definitions:

Cultural Influences

Refers to the impact of a society's values, beliefs, traditions, and norms on the behavior, perceptions, and practices of individuals and organizations.

Same Culture

Refers to a group of individuals who share similar values, beliefs, practices, and norms within a society or organization.

Individualism

An ideology that supports the preference of individual independence over the oversight and control by groups or the state.

Collectivism

A cultural value or social outlook that emphasizes the importance of groups and collective goals over individual interests.