Chaiken (1987) and Other Proponents of the Heuristic-Systematic Model of Persuasion

question 87

Multiple Choice

Chaiken (1987) and other proponents of the heuristic-systematic model of persuasion assert that emotions often signal us as to our true attitudes.By this they mean that

• A) emotional responses are the basis of most attitudes.
• B) emotions often inform our "How do I feel about it?" heuristic.
• C) careful analysis of message contents invokes strong emotions.
• D) positive emotions are used as a heuristic but negative emotions are not.

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Definitions:

Credibility

The quality or power of inspiring belief or trust in something or someone.

Emotional Terms

Words or phrases used to evoke feelings or emotions in the audience.

Executive Summary

A brief overview of a document's key points, findings, or recommendations, intended for quick reading.

Secure Intranet

An intranet that uses measures like encryption, authentication, and firewalls to protect sensitive information from unauthorized access.