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According to the Heuristic-Systematic Model of Persuasion, When People Use

question 152

Multiple Choice

According to the heuristic-systematic model of persuasion, when people use the peripheral route of persuasion, they rely on __________.


Definitions:

Social Imaginary

The collective set of values, institutions, laws, and symbols common to a particular social group that informs its sense of belonging and identity.

Murketing

A marketing strategy that attempts to integrate brands into the expression of individual identities by blurring the distinction between marketing and everyday life and popular culture.

Fake Documentary

A film or television show that presents fictional events as if they were real, often for the purpose of satire, commentary, or artistic expression.

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