According to Research Presented in the Chapter, Consumers' Attitudes Toward

question 132

Multiple Choice

According to research presented in the chapter, consumers' attitudes toward products such as perfumes and greeting cards are __________ based because they are informed by __________.

• A) affectively; values and the self-concept
• B) behaviorally; past product purchases
• C) cognitively; logical appraisals of the product
• D) cognitively; social identity concerns

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Definitions:

Baratarian Pirates

A group of 19th-century pirates led by Jean Lafitte, who operated out of the Barataria Bay south of New Orleans, and later aided the United States in the War of 1812.

French Revolution

A pivotal period of radical social and political upheaval in France from 1789 to 1799, leading to the decline of monarchies and churches and the rise of democracy and nationalism.

Political Parties

Organized groups of people with similar political aims and opinions, that seek to influence public policy by getting their candidates elected to public office.