In "Phone Wars" with MCI, Sprint, and Other Carriers, AT&T

question 157

Multiple Choice

In "phone wars" with MCI, Sprint, and other carriers, AT&T has switched from heart-warming ads that show family members sharing love and support via phone ("It's the next best thing to being there") to ads that focus on long-distance savings. This is most likely because AT&T advertisers have discovered that __________.

• A) phone service is viewed by most consumers as a social identity product
• B) sad or nostalgic moods cause people to process ad contents in a biased way
• C) phone service is viewed by most consumers as a utilitarian product
• D) most consumers do not view long-distance companies as a relevant concern

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Definitions:

Journal Entry

A record in accounting that represents a transaction in which values are entered on both the debit and credit sides of a company's ledger.

Catered Reception

A Catered Reception is an event where food and drinks are provided by an external service, typically for special occasions such as weddings, meetings, or corporate events.

On Account

On account refers to the purchase of goods or services that are paid for later, typically as part of a company's accounts payable.

Customer Payment

The transfer of funds from a customer to a business in exchange for goods or services rendered.