Recent Advertisements for Chrysler Automobiles Focus on Notions Like "Computer

question 31

Multiple Choice

Recent advertisements for Chrysler automobiles focus on notions like "computer generated" design features, "cab forward design" for better gas mileage, and "steel reinforced" side door construction for safety. This focus on objective attributes of Chrysler cars __________.

• A) causes people to process information peripherally
• B) focuses on the utilitarian aspects of the cars
• C) appeals to viewers who are low in the need for cognition
• D) stresses the identity implications of owning a Chrysler car

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Definitions:

Average Cost

The aggregate expense of manufacturing, when divided by the quantity of items made.

Marginal Costs

The price of generating one more unit of a product or service.

Marginal Productivity

The additional output generated by employing one more unit of a particular resource, while holding other inputs constant.

Returns to Scale

The rate at which production output increases in response to proportional increases in all inputs.