In a 2000 Political Ad the Word "RATS" Was Flashed

question 142

Multiple Choice

In a 2000 political ad the word "RATS" was flashed on the screen so quickly that it was not perceivable at normal viewing speed.Such fast messages are considered

• A) superliminal.
• B) subliminal.
• C) heuristic.
• D) emotional.

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Definitions:

Buyer's Needs

The requirements or desires that consumers have when looking to purchase products or services.

Tying Agreements

Contractual agreements where the sale of one product is conditional on the purchase of another, often unrelated, product.

U.S. Justice Department

The federal executive department responsible for the enforcement of the law and administration of justice in the United States.

Free Market

An economic system based on supply and demand with little or no government control, where the prices of goods and services are determined freely by the open market.