In a Recent Study About How to Promote Energy Conservation

question 107

Multiple Choice

In a recent study about how to promote energy conservation, Nolan and colleagues (2008) found that simply telling people that their neighbors conserve energy was a more effective means of reducing energy consumption than telling them other reasons why they should conserve. Why did this message work the best?

• A) Participants experienced cognitive dissonance.
• B) Participants engaged in counterfactual thinking.
• C) Participants were affected by informational social influence.
• D) Participants were persuaded by fear appeals.

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Definitions:

Exponential Distribution

A constant probability distribution that models the time intervals between occurrences in a process where events happen continuously, independently, and at a steady average rate.

Density Function

A function that describes the likelihood of a random variable to take on a given value, often used in the context of continuous probability distributions.

F(x)

Generally refers to a function of x, which might denote a variety of mathematical relationships depending on the context.

Exponential Distribution

Exponential distribution is a continuous probability distribution used to model the time between events in a Poisson process, characterizing occurrences that happen independently and at a constant average rate.